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2 min read

Advertising on WiFi sign in pages works

Within three months, the hotel had collected contact details for over 60 percent of guests. They launched a direct email campaign for repeat bookings and special offers, reducing their reliance on OTAs. Advertising revenue from the WiFi sign in page added £8,000 in the first year. Guest satisfaction scores improved because WiFi now worked reliably. The owner slept better knowing data was handled properly and legally.

Key takeaway

A managed WiFi solution isn’t just about connectivity. It’s about reclaiming control of your guest relationship, building new revenue streams, and running a compliant operation. For The Riverside Inn, it meant breaking free from OTA dependency and building a sustainable business.

What’s next

The hotel is now exploring seasonal campaigns and loyalty programs through their WiFi platform. They’re also working with Carden Digital to refine their advertising offering and attract higher value local partners. The foundation is solid, and the possibilities keep growing.

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Impact

Measurable outcomes from day one

The numbers tell the story. Guest connectivity improved, revenue diversified, and compliance risk dropped to zero.

Services
Contact
Guest data captured
0 %
Guest data Year one advertising revenue
£ 0 k
OTA commission reduction
0 %
Compliance coverage achieved
0 %

Real voices

What venue owners say

“We went from zero WiFi revenue to £800 a month in the first quarter. It was simple to set up and our guests didn’t mind signing in.”

Sarah Mitchell
Owner, The Riverside Hotel
“We finally have a clean database of our guests. No more relying on Booking.com to tell us who stayed with us.”
James Patel
Manager, Urban Stays Bristol
“The advertising side was unexpected. Local businesses wanted to reach our guests. It’s another revenue stream we didn’t have before.”
Emma Thompson
Director, The Cotswold Inn
“We went from zero WiFi revenue to £800 a month in the first quarter. It was simple to set up and our guests didn’t mind signing in.”
Sarah Mitchell
Owner, The Riverside Hotel
“We finally have a clean database of our guests. No more relying on Booking.com to tell us who stayed with us.”
James Patel
Manager, Urban Stays Bristol
“The advertising side was unexpected. Local businesses wanted to reach our guests. It’s another revenue stream we didn’t have before.”
Emma Thompson
Director, The Cotswold Inn

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