In hotels, guest WiFi is expected—not a luxury, but a necessity. But beyond providing reliable internet access, your hotel’s WiFi can be turned into a powerful marketing channel. The key lies in the WiFi landing page.
A WiFi landing page is the first thing your guests see when they connect to the internet. With the right setup, it becomes an opportunity to highlight your amenities, boost on-site sales, and promote upcoming events—all while enhancing the guest experience.
What Is a WiFi Landing Page?
A WiFi landing page is a branded screen that appears when a guest connects to your wireless network. Before accessing the internet, they’re greeted with a custom page designed by your provider (like Carden Hotspots) that can display promotions, call-to-action buttons, and helpful information.
This page is your digital welcome mat—and it’s visible to every guest who logs in.
Turning WiFi Into a Hotel Marketing Channel
Think of your landing page as prime digital real estate. It reaches every guest at a perfect moment: when they’ve just arrived, are settled in, and ready to explore what your hotel has to offer.
Instead of leaving your amenities hidden in a brochure or app, a landing page puts them front and centre—where they’re most likely to drive interest and engagement.
What Can You Promote on a Hotel WiFi Landing Page?
– On-Site Amenities:
Give guests an instant overview of what’s available within your property:
• Spa or wellness centre services
• Pool and gym hours
• Room service menus
• Discount offers (e.g., “Get 10% off your massage today”)
– Dining Options:
Many guests aren’t aware of what your hotel restaurant or bar offers. Use the landing page to:
• Display today’s menu
• Promote special offers like happy hours or themed nights
• Provide a direct booking button for table reservations
– Local Attractions and Events:
Enhance the guest experience by promoting:
• Local guided tours and attractions
• Hotel shuttle services
• Partnerships with local businesses or restaurants
– In-House Events:
Have a live music night, wine tasting, or conference coming up?
• Use the landing page to advertise upcoming events
• Include RSVP or booking buttons to increase attendance
Design Best Practices for Your WiFi Landing Page
To be effective, your landing page must be:
• Mobile-Friendly – Most users will connect via smartphones
• Visually Appealing – Use your brand colours, hotel imagery, and clear icons
• Action-Oriented – Include clickable buttons like “Book Now”, “Order Room Service”, or “See Event Calendar”
• Fast-Loading – Keep page elements light and ensure it loads quickly
• Optional Data Collection – Consider asking for an email address to connect, with proper GDPR compliance
What Are the Benefits for Your Hotel?
By using your WiFi landing page as a promotional tool, you can:
• Increase Bookings for amenities and events
• Raise Awareness of what’s available onsite
• Collect Guest Data (with consent) for future marketing
• Create a More Enjoyable Stay through timely and relevant promotions
How Carden Hotspots Helps Your Hotel Stand Out
At Carden Hotspots, we build custom landing pages tailored to your branding and marketing goals. Whether you want to push seasonal offers, boost spa bookings, or promote your restaurant, we make it easy.
Our hospitality WiFi solutions include:
• Professionally designed landing pages
• Easy updates for time-sensitive offers
• Secure, fast WiFi for guests and staff
• Optional analytics to track page interactions
With our fully managed service, you don’t need to lift a finger—just tell us what you’d like to promote.
Make Your WiFi Work for You
Your hotel’s WiFi doesn’t have to be a background service. With the right landing page, it becomes a front-line marketing tool that engages guests, increases revenue, and supports your brand.
Want to upgrade your WiFi experience?
Speak to a member of the team at Carden Hotspots today and discover how we can help you turn your guest WiFi into a smarter business tool.